Aquafresh Kids
The purpose of this campaign is to separate Aquafresh Kids' products to the adult ones. We were briefed to create awareness around the products and the benefits of using them for your kids. The barriers we had to work with are:
• Confusion about kids’ toothpaste, and the assumption that all toothpastes work the same way.
• Perceived lack of age appropriate toothpastes for kids.
• Perception that milk teeth are temporary, so aren’t important to care for.
Strong Kids, Strong Teeth
The way kids smile tells you they are well-rounded, balanced and healthy, and every parents wants their child to grow up healthy and happy. The more trouble kids have with their teeth, the less smiling they’ll do.
In order for them to grow up strong, confident, and well-adjusted, kids need strong teeth. By getting them the right toothpaste and toothbrushes for their age group, parents set the foundation for strong kids with strong teeth, and big smiles.
In order for them to grow up strong, confident, and well-adjusted, kids need strong teeth. By getting them the right toothpaste and toothbrushes for their age group, parents set the foundation for strong kids with strong teeth, and big smiles.
Campaign Video
Range Video
Google Display Banners
Facebook Posts - Range Videos
Milk Teeth
Little Teeth
Big Teeth
Advance Teeth
Facebook Posts
Facebook Post Engagement
Creative Director
TJ Njozela
Creatives
Art Director - Kendra Verbeek
Copywriter - Rachel Jump
