We were asked to create a new corporate identity and packaging concept for Srnin Bakery based in the Czech Republic. The village name Srnin roughly translates as "Doeville", we therefore chose to use a stylised doe's head in the company logo.

The refresh was eventually refused and cancelled by the client.

Creative Director: Pavel Fuksa

Copywriter: Dora Pružincová

Art Director: Matouš Marťák

Strategic planner: Jaroslav Schovanec

Client service: Ivana Blumentrittová

With: Pola Lisowicz, David Staněk

A big thanks to you all.