I got a really tight deadline (12 hours) to come up with a whole new identidy and branding for a big Industrial Laundry at Rio, Brazil.
With practically no-information, and lots of problems to deal with... First of all, the client wanted hardly that the logo looked like a washing machine, i tried to abstract what i could, but still it got kinda pictogramatic:
The other problem: i couldn't create a due color pallete because the place was already schemed on this leaf-green tone, so i had to work up in this sole swatch, since it would not fit with any tone for a laundry theme.
(the client aftar saw this, ordered an actual one to be made. That was quite surprising)
Business cards were also requested
And this was kind of a bonus, i did all this cause someone else designed a VERY poor "logo" for this same company, and one of their business associates engaged me into this for a good amount of $$$ to replace the previous "deisgn" and prevent it becoming official.
