The Atelier del Drama is a center for the creation and training of actors whose methodology is based on acting accompaniment.
For the design of its corporate identity we focus on creating a brand that combines the classicism of a trade such as theater with the modernity of its formative and creative proposal.
The communication objective of the project was to emphasize the Atelier's methodology and way of working. Inspired by the quote from Federico García Lorca: "Theater is poetry that comes out of the book to become human" for the graphic campaign, a photo session of a training session was held. In this, the captures of the bodies in action, the interaction between the actors and the feeelings that trascend the image, shows us the most emotional and characteristic part of their creation process.
Photography: Anaïs Florin.
