Vegancuts marketing assets
Vegancuts' rebrand involved the redesign of its digital and physical marketing collateral – from website banners to digital documents and printed inserts. By adhering to the brand's new visual guidelines, we recreated those assets so that they look clean and contemporary, while also embodying the brand's optimistic and approachable tone.
Website banners
We've been designing custom website banners and social media assets for holidays and special events (e.g. Christmas, Mother's Day, Valentine's Day). The artworks need to feel dynamic and exciting in order to draw the viewers' eye. So while we have simplicity in mind when designing them, we choose vibrant colours and typography to create lively compositions.
We designed the following banners for the Festive holiday period. They convey the optimistic character of the brand through the use of bright colours, Christmas elements – combining both photography and illustration – and handwritten type.
Instagram posts
Vegancuts' instagram posts are eye-grabbing and captivating, thanks to the use of contrasting colours and animation.
Monthly inserts (print)
Each month, Vegancuts highlights an animal sanctuary on the insert that comes with each of their 3 subscription boxes. A portion of sales from the boxes goes directly to support the sanctuary.
The layout of the inserts is minimal and clean, allowing the images of the animals to take central stage.
eBooks
Vegancuts' cooking eBooks give the readers simple and affordable vegan recipes to try at home as well as practical tips on how to switch to a vegan diet. The eBooks are easy to read and navigate thanks to the clean and minimal layouts we designed. We have also created and used custom illustrations that further enhance the approachable tone of the documents.
Reports
We designed Vegancuts' box reports by following the brand's criteria for colour usage. The colour pink is associated with the Makeup Box while blue and yellow correspond to the Beauty and Snack boxes respectively. Similarly to the eBooks, the layout of these documents allows for plenty of white space between text boxes and illustrations, making the content easy to read.
Ads
Emails
Vegancuts' email templates have a vertical structure that allows for a clear and hierarchical display of information. The viewer can then easily read and skim through the content. Similarly to the Instagram posts, we often use animated images here. The animations capture the viewer's attention and infuse these assets with playfulness.
T-shirt
This custom t-shirt aims to visually sum up the spirit of brand. On its front, we have the natural elements that are used on the products sold by Vegancuts. On the back, said products are contained within the brand’s mark (the custom-designed "V").
