Before

Project task was to redesign packaging bottles in three SKU's (sizes) for Knjaz Milos's ReMix beverage, made of sparkling water and 15% fruit juice.

We came up with 3 different concepts, all corresponding to the natural origin of this refreshing beverage - Melting Ice shape, Mountain Rocks (both directing to the natural mineral water spring) & patterned grip resembling on ice cubes, fruit leaves and fizzing bubbles.

We also came out with complete redesign of the portfolio labels, as on the tin can as on the PET bottles in three different sizes. The idea we followed was to present the liquid as the key ingredient using design of the labels on the transparent thermo-sleeves. As Remix - the beverage / brand name is the keyword originating from dance music, the round shape of the design came up from the legendary DJ turntable Technics 1210 platter with characteristic stroboscope circles around it.