Econet Wireless is the largest telecommunications company in Zimbabwe. With an overall market share of over 61% of the total mobile sector, Econet is the current market leader. As the world speedily evolves into the digital environment and with multi-platform or multi-device cohesion being essential for brand experience, the current Econet brand identity and visual system needs a lift to perform better across multi-channels, create a greater level of recognition and distinction, and further establish its dominance in market.

The new mark is a reductive evolution of the current composite word-mark. It borrows from the globe idea from the previous identity, distills it to its essence and provides a new simple icon. The new modern symbol is coupled with a lowercase sans serif font. The outcome is a warmer, approachable and bold identity. It also creates a more youthful appeal whilst being flexible for multiple applications from apps and social media, to billboards, print advertising and swag.