Naija Air is a hypothetical Nigerian Airline. They are driven by patriotism and they aim to give their passengers, both Nigerians and foreigners the "ultimate Nigerian airline experience" they want to "take Nigeria to the world with pride" and be "the voice of a 100% Nigerian air travel experience". They are proud of their Nigerian roots and celebrate the "Nigerian wazobia culture" and "Naija Spirit" audaciously.
Making the logo responsive was also a priority as the logo would be used on a very wide range of applications.
A monochromatic colour scheme was the solution to the brand having only one real colour, Green. Other tints and shades of the chosen green hue were made to create an extensive colour palette and allow for easy transitioning from light to dark themed designs
Helvetica was chosen as the brand typeface as it is a safe bet for a brand of this kind. Helvetica is a font that has a great balance between being modern and ancient and has proven over time to be timeless, this will help appeal to a wider range of age groups.
Decorative patterns were made for the brand out of calculated repetitions of the brand mark, this helps leave a lasting impression on the passengers long after their trips as they see the mark on souvenirs gotten from their trips, this can help leave a lasting impression and create a rapport between the brand and the customers. This approach was further pursued as the mark was used extensively as a design element across different applications of the design system.
More decorative patterns were made for the brand out of calculated repetitions of the brand mark, this time, outlined.
