SMILING TREE BAUMKUCHEN VISUAL DESIGN
GRAPHIC DESIGN + PACKAGING DESIGN + PHOTOGRAPHY
Hwa Sine Foods Company, since 1987, it's a famous and fully experienced bakery OEM in Taiwan. With high skills and quality equipment, The Company decided to focus on baking "Baumkuchen" and launch its own brand named Smiling Tree. However, it didn't make a big hit right away, due to the lack of marketing strategy, old fashioned visual design and low brand awareness. Smiling Tree was seeking a way to change.
Therefore, my design was to help them build up the new brand identification step by step, as well as push The Brand from OEM to a new higher level.
Colour scheme set for Smiling Tree bakery, Pantone 3248C and 876C, which was a twist of the ordinary colour identity of trees, made this new packaging look chic and sweet while still having connections with the brand and logo.
The colourful stripes symbol each delicately baked layer and the variety of taste.
With a piece of cake were cut off, the whole image looks more vivid and dynamic that attracts customers, meanwhile, encourages them to have a bite to eat.
CONFIRMING THE DETAILS AT THE PRINTING HOUSE
Several printing details need to be well-confirmed at the printing house before it gets started. For example, color balance, ink coverage, and post-presses (e.g., foil-stamping, UV coating, etc.), every single step is important.
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微笑的樹
SMILING TREE
Hwa Sine Foods Company, since 1987, it's a famous and fully experienced bakery OEM in Taiwan. With high skills and quality equipment, The Company decided to focus on baking "Baumkuchen" and launch its own brand named Smiling Tree.
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Packaging Design, Graphic Design, Photography by 陳芯怡 Cindy Chen.
Photography Assistant 李柏辰 Alan Lee.
Mar, 2020. - Taipei, Taiwan.
