Client: SMU
Creative Agency: HAVAS (Black Mongrels)
Year: 2019
The ‘Before/After’ concept was curated with a fresh take on the 9 Postgraduate programmes, highlighting the difference between entering school and graduating from SMU Lee Kong Chian School of Business.
The new look-and-feel reflected a higher degree of sophistication and gravitas as it will be used for the next 3 years. 9 different environments and postgraduate students were then selected to represent the various courses at a photoshoot.
I was involved in the pre-production and production of the photoshoot. The visuals were then adapted into various collaterals, i.e. brochure where I designed the layout, pull-up banners and web banners.
Photos taken by CAPTURED.
