Pride Shrike: the mascot of Pingtung 2020 National High School Athletics
The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is “Ahou,” which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung.
The mascot was named “Pride Shrike” as “bird” is pronounced similar to “pride” in Taiwanese, as well as echoing with the slogan “Pingtung Pride.” We cheer not only for the winners, but all athletes as they all make us proud.
Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung.
2020全中運吉祥物「驕仔」
跳脫千篇一律的阿猴吉祥物：
「阿猴」是屏東的舊地名，過往屏東的吉祥物設計都是以猴子為主，這次2020全中運以屏東縣鳥紅尾伯勞為靈感，跳脫屏東總是用「阿猴」來發想的傳統思維，給大家耳目一新的新屏東印象。
吉祥物取名為「驕仔」（台語發音），不僅是台語「鳥」的意思，也延續「我屏東我驕傲」的精神，代表榮耀之子，每位參賽者都是我們的驕傲！
吉祥物取名為「驕仔」（台語發音），不僅是台語「鳥」的意思，也延續「我屏東我驕傲」的精神，代表榮耀之子，每位參賽者都是我們的驕傲！
驕仔不只是可愛的圖騰，還擁有非常鮮明的人格和個性:
驕仔個人小檔案
● 物 種：屏東縣鳥紅尾伯勞
● 居住地：屏東縣恆春鎮
●職 業：目前就讀國立潮州高級中學體育班高三
● 項 目：羽球國手
● 性 格：外表呆萌，筋骨卻過分靈活的正港鐵人一枚。
● 喜歡的點心：萬丹紅豆餅、金鑽鳳梨酥
● 喜歡的飲料：屏東芒果冰沙、鮮榨檸檬汁
● 物 種：屏東縣鳥紅尾伯勞
● 居住地：屏東縣恆春鎮
●職 業：目前就讀國立潮州高級中學體育班高三
● 項 目：羽球國手
● 性 格：外表呆萌，筋骨卻過分靈活的正港鐵人一枚。
● 喜歡的點心：萬丹紅豆餅、金鑽鳳梨酥
● 喜歡的飲料：屏東芒果冰沙、鮮榨檸檬汁
全國首創運動會LINE動態貼圖
這是台灣第一次大型運動賽事做LINE的貼圖宣傳，而且直接挑戰動態貼圖。
然而現在貼圖氾濫，千篇一律的表情圖案很容易被貼圖海淹沒，例如早安、OK等等，所以我們想要做以往沒有人做過的創意，其他地方找不到的圖，通通在驕仔動態貼圖裡，試圖展現強烈的個人與地方特色。
貼圖的三大目標：
1. 因為是大型賽事的貼圖，首要要推廣運動，我們希望融入各式各樣的運動在其中，表現每個項目的力與美。
2. 全中運的族群是12歲到18歲的國中生跟高中生，為了要跟年輕世代對話，貼圖語彙要現代、好笑，甚至要ㄎ 一尢。
3. 另一個重點是要展現主辦城市的活力與特色，吉祥物結合在地的產業，一起扮演推廣觀光、經濟、城市美學的重要推手。
1. 因為是大型賽事的貼圖，首要要推廣運動，我們希望融入各式各樣的運動在其中，表現每個項目的力與美。
2. 全中運的族群是12歲到18歲的國中生跟高中生，為了要跟年輕世代對話，貼圖語彙要現代、好笑，甚至要ㄎ 一尢。
3. 另一個重點是要展現主辦城市的活力與特色，吉祥物結合在地的產業，一起扮演推廣觀光、經濟、城市美學的重要推手。
↓ Download 手刀下載驕仔動態貼圖 ↓
It’s the first time to promote national games as LINE dynamic sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions for Pride Shrike:
1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race.
2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords.
3. Another objective is to show the characteristics of the host city, the mascot is an important agent to promote its tourism and economy with local industries and signature products.
全中運全國將有超過16,000名選手到屏東競技，雖然只是幾天賽事，但我們可是準備了整整一年，希望以最高規格迎接每位選手，帶給每個人最好的比賽體驗。
歡迎大家一起來屏東為全中運好手們加油！2020的全中運，絕對會超乎你們的期待與想像。
Official Organizer │ The Ministry of Education, Taiwan
Executive Organizer │ Pingtung County Government
Agency │Mengdom Design Lab
Creative Director | Meng Chih Chiang
Motion Designer | Amy Wen
3d Artist | Alex Wu
Coordinator｜Pei Rong Lu
Photography｜James Lin, Pei Tzu Chen
Special thanks | 特生中心 助理研究員 林大利
Executive Organizer │ Pingtung County Government
Agency │Mengdom Design Lab
Creative Director | Meng Chih Chiang
Motion Designer | Amy Wen
3d Artist | Alex Wu
Coordinator｜Pei Rong Lu
Photography｜James Lin, Pei Tzu Chen
Special thanks | 特生中心 助理研究員 林大利
