Sailuxe
Uniting luxury and navigation to give the offshore
experience a new appeal.
Challenge
Sailuxe is a luxury sailboat charter company that offers its clients a tailored service to reach sought after destinations; not only within the Mediterranean but also to exotic locations such as Thailand and the Caribbean. Sailuxe is the new luxury addition to the Spartivento group. With a fleet of over 50 boats it is a southern Italian leader in luxury holiday charters.
Solution
For Sailuxe we designed a logo that breathes sea and luxury, where a gold sail navigates on a cobalt blue logotype. The entire company profile we created rests on these two concepts, reinforcing the idea of an absolutely exclusive nautical experience among the public. It is not by chance, therefore, that we developed a website with blue texts on a white background, as per classic nautical colouring. The only exceptions being a few gold icons and stripes which recall the concept of luxury.
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