Rofuto, part of the Des McDonald Group, is a contemporary Japanese restaurant situated in the heart of Birmingham. It attracts a discerning crowd of young professionals and transforms throughout the day with a unique food offering and atmosphere. The client wanted to increase footfall during the festive season, focussing on its Christmas food offering and mid-week entertainment.

The concept was inspired by traditional Japanese book-binding techniques and fused with minimalistic, contemporary design elements to give it a unique look and feel. Traditional Japanese patterns were simplified and applied with subtle tonal contrast and a spot varnish to compliment the look. 

An additional sub-brand, Sakura, was created to attract a crowd on Thursdays for an evening of dining and dancing. The brand visual is a contemporary take on the iconic cherry blossom and allowed for striking branding and use on digital elements.