JAMJAR TM
The word 'jam' are often referred to as a activity, action, event or process related with music, where musicians or creatives come toghether to play instruments / brainstorm creatively. 'Jamming' illustrates the idea of "dancing" "moving" "good tunes". The added characters of the jamjars give the logo a playful, yet professional and fresh approach. 'Jar' signifies the contents - creative juices and energetic and fun approach of the two dj's as a team. Thus the brand name "JAMJAR TM".
The brand name and logo needed to represent "FUN", BUOYANCY" and "SOMETHING TRENDY" - the characterisics true to the two DJ's as well as their brand.
Instead of saying "mobile disco" the words "Lights Camera Action" was modified to read "Lights . Sounds . Action" which refers to the mobile disco business of jamjar - Mobile and Sound solutions for corporate events and weddings.
