Client: SMU
Creative Agency: HAVAS (Black Mongrels)
Year: 2020
Due to Covid-19, a dynamic online campus tour was conceptualised to show different facades of the university and its grounds instead of their annual Open House.
Touchpoints like the facilities and CCAs were featured to appeal to prospective SMU undergraduate students. For the content to attract the right audience, the tonality of the script took cue from a student’s point of view and different students were featured at different touchpoints, keeping the flow refreshing and fun.
I was involved in the pre-production and production of the video shoot.
