My objective for this project was to create 12 vector icons that accurately portrayed ski gear for an audience of 20-30 year olds that are interested in skiing. 

I wanted to keep my sketches simple. Some ski gear is complex like the ski boots, the helmet, and the poles so I wanted to simplify them as much as I could. I tried a couple icons within circles, however, I found those didn't work as well as the icons without circles. My main idea was to create ski gear, but I decided to branch out and sketch some other ideas like mountains, a ski map, and a thermometer. I ended up including some of those elements into my final icon set. 

I got some feedback from my peers and I was able to fix a few things about my designs. The bottom of the ski pass wasn't looking very realistic so I fixed it so the half circles were more spread out and it was symmetrical on both sides. I added some detail to the clothes and refined all the strokes so everything was consistent. Some of the shadows were a bit off on the mountains and the ski pass so I was able to fix those. The spacing between the signs on the post was feeling too small so I added a bit more.  

The color palette is different shades of blue to symbolize winter and the dark yellow was used to compliment the blue so everything wasn't the same color. This color palette appeals to my target audience because they are simple, muted colors which is a trend right now for millennial age audiences. I used thick, 70% grey strokes to create contrast between the icons themselves and any background they are put on. Subtle shadows were used to create depth and dimension within the icons. I arranged the icons in a rectangle shape to unite them and to show that they all have the same theme.