BBVA CONTINENTAL BANK
www.bbvacontinental.pe
We took 1000 winners of the savings account promotion to the closest place from Shakira in the concert she offered in Lima and we change the menu from that place to peruvian street food.
www.bbvacontinental.pe
We took 1000 winners of the savings account promotion to the closest place from Shakira in the concert she offered in Lima and we change the menu from that place to peruvian street food.
GOAL
Seduce people to open or deposit more money in their savings accounts, because they could win tickets to the concert with free peruvian food.
THE CAMPAIGN
HOW DO WE CHOOSE THE FOOD?
We asked our fans in facebook and twitter to vote for their favorite in a list of the best 20 food vendors in Peru and the top 5 most voted ones went to the concert.
RESULTS
- 800 million soles of new depostis.
- 100,000 new likes in our facebook page.
-1000% more engage users in social media thanks to the voting system and to the street food vendors that also promote our page.
- For the first time in history a big concert offers peruvian food.
- 5 million soles in free press.
