BBVA CONTINENTAL BANK
www.bbvacontinental.pe
BBVA Continental Bank launch the paying debit card for the largest food festival in latinamerica: Mistura.
www.bbvacontinental.pe
BBVA Continental Bank launch the paying debit card for the largest food festival in latinamerica: Mistura.
GOAL
Introduce this new paying method for this 10 days and almost 1 millon attendees that go to Mistura each year and eliminate cash that takes more time to buy food.
THE CAMPAIGN
HOW IT LOOK LIKE?
HOW IT WORKS?
We invited to the festival and gave free Mistura Cards to the most important twitter users in Peru, so they can help promoting the use of this method and answering any question or emergency in social media.
RESULTS
- 1 million Mistura Cards sold.
- 100% of the transactions in Mistura were succesfully made with Mistura Card.
- World debit Visa card record in the same venue = 14 transactions per minute.
- 1.5 million people learned about the Mistura Card before the festival thanks to the online and twitter network we set.
