BBVA CONTINENTAL BANK
www.bbvacontinental.pe
Manyas? is the price of a credit card campaign of BBVA Continental Bank.
www.bbvacontinental.pe
Manyas? is the price of a credit card campaign of BBVA Continental Bank.
MANYAS? the peruvian food trivia
We created a board game of peruvian gastronomy based on the trivial pursuit, but with costumized categories and 6000 questions only about peruvian gastronomy. You could win one only if you use your BBVA credit card and get the voucher with the winning symbol.
We created a board game of peruvian gastronomy based on the trivial pursuit, but with costumized categories and 6000 questions only about peruvian gastronomy. You could win one only if you use your BBVA credit card and get the voucher with the winning symbol.
GOAL
To increase the use of credit cards in the christmas season and to introduce this new game brand and seduce the audience to really want it.
THE CAMPAIGN
HOW IT LOOK LIKE?
ONLINE VERSION
We also adapt the game to a online version and invite the peruvian digital community to play and promote the game.
WOM AND FREE PRESS
RESULTS
- 300% more credit card transactions during the campaign.
- 3000 board games were delivered to winners.
- 2'000,000 users played and buzzed the online version.
- The success was so big that we made 5000 extra board games and sold them in 72 hours before Christmas, with a special discount for BBVA cardholders, in the most important toy stores and supermarkets of Lima.
