Alejandro Borasino's profile

SC JOHNSON - cleaning products disruption

GOAL
Change the cleaning product industry from a product to a user focus using technology to bring real value to  the user.
 
HOW WE DID THAT?
We intented the “soap box” which is a machine that mix all the cleaning formulas (so you don´t have to buy 10 different products) and in the same time takes key data from the home of the user so then we can help him to clean more efficiently with a digital application for mobile and tablets, and keep the clean and healthy home.
 
HOW IT WORKS?
SC JOHNSON - cleaning products disruption
Published:

SC JOHNSON - cleaning products disruption

Business case of change innovation for SC Johnson cleaning products including digital and tech media.

Published:

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