BBVA CONTINENTAL BANK
www.bbvacontinental.pe
Cuenta Ganadora is the promotional savings account of BBVA Continental Bank.
VISCAS APPLE
CONCEPT: THIS APPLE IS PERUVIAN
Promotional campaign for opening accounts: The price was a bottle of Viscas Apple Shchnapps with a special fridge for liquor and cocktail glasses.
GOAL
Letting everybody know that this apple is peruvian (#EstaManzanaEsPeruana) and encourage people to promote this local product with posts and tweets so everybody wants the campaign prices.
www.bbvacontinental.pe
Cuenta Ganadora is the promotional savings account of BBVA Continental Bank.
VISCAS APPLE
CONCEPT: THIS APPLE IS PERUVIAN
Promotional campaign for opening accounts: The price was a bottle of Viscas Apple Shchnapps with a special fridge for liquor and cocktail glasses.
GOAL
Letting everybody know that this apple is peruvian (#EstaManzanaEsPeruana) and encourage people to promote this local product with posts and tweets so everybody wants the campaign prices.
THE CAMPAIGN
HOW WE DID IT?
Building a platform with short information about the Viscas Apple, promoting the hashtag #EstaManzanaEsPeruana with our celebrities (chefs and reporters) and making a trending topic of it.
PROMOTERS AND CELEBRITIES NETWORK
We worked with a great network of online celebrities to spread the word, they all start talking with our community “Perù Gourmet” in social media.
#EstaManzanaEsPeruana WEBSITE
RESULTS
1'500,000
1'500,000
peruvians now know that this apple exists and that is peruvian.
