BBVA CONTINENTAL BANK
www.bbvacontinental.pe
Cuenta Ganadora is the promotional savings account of BBVA Continental Bank.
www.bbvacontinental.pe
Cuenta Ganadora is the promotional savings account of BBVA Continental Bank.
MICROTRIPS
CONCEPT: FREEDOM
CONCEPT: FREEDOM
Promotional campaign for opening accounts: Te price was 4x4 coolers that you can take everywhere with recepies of Gaston Acurio (most important peruvian chef and top celebrity in Peru), that you can also prepare everywhere.
GOAL
Support the campaign concept of freedom in digital media, giving a real moment of freedom in the middle of a hard working day.
THE CAMPAIGN
HOW IT WORKS?
MICROTRIPS WEBSITE
RESULTS
- 500 millon soles in new deposits.
- more than 70% of trafic was organic.
- 600% over the media goals.
- 3 times more trafic to the cuenta ganadora website than the month before.
- more than 10,000 shares and tweets that help the campaign go viral.
