Animated Digital Wish Card - Perrier
Animated Gif - School Project - 2019
Brief: "Perrier © wants to make an animated and interactive Wish Card for their new year Newsletter. You can move away from the visual identity of the brand to make something new and interesting. Find out the call to action and its result."
- done in 3 hours.
Here's my animated wish card. When the user opens the newsletter and shakes his phone as asked ("secouez" meaning "shake it "), the second animation appears, wishing a new year. My idea was to play with the idea of shaking off a bottle of sparkling water, resulting in the content bursting off the bottle. The bottle can also appear as a champagne bottle, connoting to New Year's Eve.
Here's my animated wish card. When the user opens the newsletter and shakes his phone as asked ("secouez" meaning "shake it "), the second animation appears, wishing a new year. My idea was to play with the idea of shaking off a bottle of sparkling water, resulting in the content bursting off the bottle. The bottle can also appear as a champagne bottle, connoting to New Year's Eve.
