品牌簡介
涮涮鍋是台灣島民公認的國民美食，無人能抗拒那白煙夾著滾燙湯底、濃郁蘸醬的琳琅鍋料，入口後從身體暖上心頭的幸福感。和牛涮是王品集團首間吃到飽的鍋物品牌，嚴選高質感的原物原料，搭配新鮮多元的蔬食半自助吧，以日本大入豐盛的概念營造一場暢快澎湃的珍饌饗宴。品牌策略為切入高價和牛、庶民火鍋的中間市場，沿襲日式放題的精髓，引導消費者參與一場前所未見的和牛暢享體驗。室內空間呼應日式風格的主題，帶進台式人情的放鬆氛圍，讓聞香而來的芸芸眾生達到味蕾與精神的全面滿足。
Background
Shabu-shabu is a national delicacy recognized by Taiwan islanders, and no one can resist the happiness brought by this steaming hot pot. WAGYU SHABU is the first all-you-can-eat pot brand under Wowprime Corporation. The restaurant serves with high-quality ingredients and diverse fresh vegetable for semi-buffet, and both visual and interior concepts are based on Japanese culture. Brand strategy is to combine the high-class Wagyu beef dishes and Taiwanese local hot pot, guiding consumers to experience an unprecedented feast. The dining space echoes the theme of Japanese style, and also brings in a relaxing atmosphere, creating a unique place that satisfying people's tongue, stomach and spirit.
設計方案
品牌標準字摹勒日式書法的有勁骨幹，刻畫出磅礴大器的和魂精神；輪廓參考熱氣蒸騰、如雲般率性自由的氣流煙綹，在筆觸末端拖曳著香氣的軌跡。墨漬筆韻加入飛白，在縮放標誌時仍能維持辨識度，避免整體文字過黑、留有視覺呼吸的空間。輔助圖形靈感來自於傳統圖騰，改造成符合現代溝通的視覺語彙：屏風扇狀的家徽象徵對日本文化的響應，其中巧妙藏有肉花海浪般的紋路，奠定肉食料理的要角地位。和牛涮以鏗鏘文字搭配帶份量感的符號，剛中帶柔地掀起這波涮煮浪濤，席捲每位饕客的口腹胃府。
Design
Brand's logotype constructed with powerful backbone of Japanese calligraphy, that portrays a magnificent and craftsman spirit. The outline refers to the moving cloud-like airflow, trailing the trace of fragrance at the end of each line stroke. The ink-stained rhyme with Feibai (a style of calligraphy characterized by hollow strokes, as if done with a half-dry brush) maintains the recognition while zooming logo, to avoid it being too black and keep some extra space for visual breath. Auxiliary symbol, the fan-shaped icon patterned with meat flower waves, is inspired by Japanese traditional totems, establishing the leading position of meat hot pot in the market.
