ATTA
Is the conceptual revival of a brand that faded away 20 years ago by some lovely people who contacted me to paint out a clearer picture of how this brand revival might look today.
The core of this revival is this customisation feature where the end users can customise a backpack as they please, starting from a basic option and adding on colours, pattern, straps and even comportments who in the end are supposed the give you this unique backpack that fits your individual needs.
The approach here was pretty straightforward and only the happy flow was portrayed for the scope of this visualisation, no edge cases where envisioned and addressed.
The customisation flow is meant to be intuitive for the end users so that they can quickly understand which component of the backpack they are going to customise.
Every change is applied instantly so that the users can asses the adjustment's they have made while having a better feel of what exactly they are going to buy in the end if they choose to do so.
