Power Hacks
GOAL
For the 2018 Russia World Cup, Powerade aimed to position itself as the hydrating beverage for the world's top footballers. To achieve this, they decided to focus on inspiring young people through educational content that broke down different techniques and tactics in football.
IDEA
To inspire the new generations, we decided to break down the most important plays that occur on a football field, including defensive and offensive situations. We created 10 tutorial videos showcasing these plays, achieving a reach of over 3 million people.
