Pup's Pizzeria, a fictional vegetarian pizza shop, emerged from a desire to push my design boundaries. Combining my love for pizza and my miniature schnauzer's iconic eyebrows and beard, I saw an opportunity to create a playful and memorable mascot.

Transforming this initial concept into a fully-fledged brand identity became a springboard to challenge and refine my design skills across various areas of print design. Developing a comprehensive brand identity for Pup's required me to create a cohesive visual language that spanned everything from the logo to menus, packaging, and marketing materials, while ensuring each element reinforced my pup's unique charm.