Candy Souk
Brand Identity
Candy Souk is a unique confectionery business in Dubai
It’s main service is providing bespoke candy made to order. As well as the custom made product, some regionally branded rock, and other general sweets are sold at the Candy Souk store. Unlike any of their competitors, the rock candy is made by their staff at the shop premises, where people can see the sweets being made for themself.
Candy Souk have three consumer audiences: corporate, general public and bridal.
Corporate market: events, advertising & marketing give aways, gifts, etc.
Public consumer market: local emiraties, families, expatriates, tourists, parties, special occasions
Public consumer market: local emiraties, families, expatriates, tourists, parties, special occasions
The retro style has never really been out of favour in the confectionery world, holding strong throughout many years. It remains a stylish, timeless classic to this day and continues to do so within the world of candy and sweets.
Besides the fresh and vibrant focus on the primary logo for the corporate and public consumer audience, softer harmonies represent the bridal service.
Hand Sketched Typography
The brand signature has been lovingly ‘handcrafted’ using traditional skills, just like Candy Souk use to make their rock sweets.
