As part of the AAFB’s 2020 American Advertising Awards (Addys) committee, my team developed copy and designs that encouraged our colleagues to tumble down the rabbit hole, and join us in Wonderland as we celebrate the AAFB’s 100th anniversary.

The key art (shown here first on the cover) which was designed by Jeremy Martin, set the tone for the digital campaign and the program book.

Below are a sample of the designs I contributed to the program book; Beth Varden created the type design for these pages. The program was printed by Indigo Ink and featured an awesome iridescent foil on the cover.