This was a project started in early January that lasted about 2 months. The main idea was to bring this lawncare company into the modern viewing space by changing up their approach to their logo design. The initial design only involved the text lawncare express, but the client was looking for more of a mark that could be used in multple different forms of media. 

The purpose to having multiple colors was to be able to use the same mark over multiple seasons. Even though LCX is a lawncare company, they also take care of snow removal, and spring/fall cleanups.