Augmented Reality (AR) Concepts
for NEW YORK ROAD RUNNERS
Creative direction
One of my tasks as the creative lead of New York Road Runners is to consistently push for design innovation, identify new graphic trends and anticipate the potential of new technologies to best serve NYRR’s community.
Below are some Augmented Reality concepts. Some are practical to empower the runners at our events and build trust with our brand, some are just for fun to create engagement with the running community.
All images ©New York Road Runners
This project got us a gold OBIE Award in the “Non Profits & Public Service” category.
The OBIE Awards are one of the oldest and most prestigious honors for creative excellence in advertising.
