2019 BROOKLYN MURAL
& AugmenteD Reality EXPERIENCE
This project got us a gold OBIE Award in the “Non Profits & Public Service” category.
The OBIE Awards are one of the oldest and most prestigious honors for creative excellence in advertising.
We commissioned Brooklyn artist Adam Koon to design this whimsical creative.
It's not just a pretty facade though: it comes packed with an AR experience, serving passersby with little-known facts about the race course, from the amount of hot dogs stands to the fastest borough.
NEARLY HALF A MILLION
APP DOWNLOADS
“A vibrant mural honoring the spirit of the TCS New York City Marathon
adorns a concrete canvas in Brooklyn”
I scouted and art directed the artist, advocated for and managed the design of the augmented reality component and worked closely with the marketing, creative and IT teams as well as the CEO to bring the project to completion.
The mural’s execution was done by Colossal Media, as well as the production of the video above.
Designed by Adam Koon, the work depicts NYC’s life through local landmarks and other symbols of the city.
We also used Adam’s artwork for the Marathon’s program tear-out gatefold cover,
as a keepsake for the 53,000 2019 finishers
2018 Social Media Countdown
(100K + impressions, 40% engagement progression YOY)
Full collection
I scouted Yoni Alter who created the art of the gatefold cover for us.
I art directed the magazine layouts and curated the photography from our photo team.
The magazine is distributed to the 55,000+ finishers of the TCS New York City Marathon.
2017 FINISHER MEDAL
Participant Shirt Design
I designed the participant shirt, given to the 50,000+ runners who registered for the race.
Other designs that almost made the cut:
Youth Race
Medal + Event's Brand Identity
Not to be left out of the party, kids and teens can participate to the
Rising New York Road Runners Invitational and run a section of the Marathon course.
I created a collection of medals throughout the years to celebrate their accomplishment.
“Running is something you just do.
You don’t need a goal. You don’t need a race.
You don’t need the hype of the so-called fitness craze.
All you need is a cheap pair of shoes and some time;
the rest will follow.”
TED CORBITT
Co-founder of New York Road Runners
