For this campaign, we wanted to promote a local or regional brand in the 

Oklahoma area. We chose Prairie Artisan Ales because of their unique branding and personality. My team and I took a look at their labels and thought about how each flavor has its own individual personality and how it reflected a certain person or stereotype. Our target audience was people between the ages of 21 to 38 years old who live in the city. For our social media, we chose platforms such as Instagram and Facebook as the best way to target our demographic. Our advertisements were meant to personify each flavor for beer connoisseurs and rookies to try and love.