NYRR
Races & Events Branding
Creative director
New York Road Runners (NYRR) is a global champion of the running movement. It is the world’s premier community running organization and conducts more than 100 events each year, including the New York City Marathon, 5 Half Marathons, weekly races all over New York City's 5 boroughs and school based programs for youth. It impact the lives of over 600,000 people annually.
As the creative lead of the organization, I mentor and art direct our creative studio designers. Below are a few examples of branding and executions for some of our races, events and campaigns.
All images ©New York Road Runners
RACE MEDALS
All NYRR brand properties:
NYRR Cinco 5K
Branding studies for NYRR Cinco 5K, a new 5K race in New Jersey
celebrating Cinco de Mayo and Latin heritage
GLOBAL RUNNING DAY
June 5 is Global Running Day, a worldwide celebration of running that encourages
people of all ages and abilities to get moving.
161 countries, 282,575 participants, 1,045,869 social media impressions in 2018
Giphy Stickers:
FRANCE RUN 5K
The NYRR France Run 5K is sponsored by Air France and is inspired by the incredible
culture and offerings of France.
It's a family-friendly event and a celebration of France with a New York twist.
It takes place every Summer in Central Park
It takes place every Summer in Central Park
2018
Shirt and Bib Design
Design Studies
2015-2017
Design Studies
Event
2015-2017 Shirt Collection
Kids Race
FRONT RUNNERS
NYC LGBT PRIDE RUN
a competitive and social club for LGBT runners, multisport athletes, and their allies.
Logo Studies
Youth Shirts
