Larry H. Miller Group of Companies Leadership Conference: 2020
The Larry H. Miller Leadership Conference is an annual event wherein executives from throughout the Larry H. Miller Group of Companies gather to set the agenda for the coming year and to learn leadership skills. The event is frequently held in Hawaii and each year features a different theme. Our challenge for 2020 was to explore a new visual execution and packaging design that reflected the theme of “Fostering a Culture of Growth and Innovation,” while also nodding to the feel of the event location.
Our solution was to use a color palette with lot of metallic options, including copper, which provided a connection to technology and innovation. These colors were then used with imagery from the islands to connect both theme and location in an elegant way. Metallic foils and thicker paper helped give the materials a certain heft and weight that made opening the welcome package all the more satisfying.
The welcome package included several innovation-themed gifts for attendees along with a book that included information about past conferences, introduced guest speakers, and contained a profile for each attendee. Copy for all collateral played on the theme of innovation, referencing innovations in Hawaiian history and examples of culture related to Hawaii to fully convey the theme of the conference.
Our solution was to use a color palette with lot of metallic options, including copper, which provided a connection to technology and innovation. These colors were then used with imagery from the islands to connect both theme and location in an elegant way. Metallic foils and thicker paper helped give the materials a certain heft and weight that made opening the welcome package all the more satisfying.
The welcome package included several innovation-themed gifts for attendees along with a book that included information about past conferences, introduced guest speakers, and contained a profile for each attendee. Copy for all collateral played on the theme of innovation, referencing innovations in Hawaiian history and examples of culture related to Hawaii to fully convey the theme of the conference.
Client: Larry H. Miller Group of Companies | Agency: Saxton Horne Communications
Creative Direction: Sebastian Tatum | Writing: Ryan Croker
Concept Development: Jack Sanford
Design: James Kenison, Brian McDonough, Sebastian Tatum, and Peterson Timothy
Concept Development: Jack Sanford
Design: James Kenison, Brian McDonough, Sebastian Tatum, and Peterson Timothy
Video Editing and Motion Graphics: Joseph Lindsay and Justin Dial
