Knorr’s heritage brand “Çabuk Çorba” has been a love mark long since.
Back then, the sub-brand had offered only one product: SOUP (ÇORBA),
and had a simple and consistent functional benefit: being QUICK (ÇABUK).
As time passed, Knorr decided to extend its product line to satisfy new consumer needs.
Now, the sub-brand offers 3 different products: SOUP, PASTA and NOODLE; yet keeps
the same benefit: being QUICK. To cover the range, the new name becomes KNORR ÇABUK.
So, a new, simple and functional logo was needed to cover all three products and possible
upcoming products.
