Uniqlo POS branding concept
RETAIL BRANDING
CLIENT | Uniqlo, London, UK
AGENCY | Avery Dennison
CHALLENGE
Avery Dennison was asked to conceptualise POS branding solutions for Uniqlo through innovative printing and production techniques for their hangtags and woven labels. The concepts had to be created for five distinct themes for a variety of their product offering including their HEATTECH range.
SOLUTION
Avery Dennison has a industry-leading range of finishes, from heat sensitive inks, holographic finishes, to performance materials and iridescent yarns. By combining these finishes with design, we were able to propose a vast variety of POS branding solutions.
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