Malaysia Truly Asia: Enchanting Escapade
Client: Tourism Malaysia
As a result of the favourable exchange rates to boost tourism, Malaysia has decided to position itself as the
perfect destination for an affordable yet luxurious holiday, yet at the same time painting an impression that
Malaysia has more than just sun, sea & breeze.
Idea Rationale:
Enchanting Escapade shows that Malaysia is a place to go to experience and create enchanting moments as there is so much to explore, from the city to mother nature. It’s an escapade with tons to offer. The idea is translated into 8 online banners and 2 sets of Facebook carousel ads.
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