Project Title:
Spaces, Haw Par Villa
Project Description:
As a revamping of the space Haw Par Villa, a brand would be re-created and re-designed into a more up to the date and current new style to better fit the brand. Haw Par Villa is a cultural theme park that contains scenes and sculptures from Chinese mythology, folklore, legend, history and illustration. The older generation has properly visited the park a few times but I wanted the project direction of revamping the brand to better suit and attach younger, teenage target audiences. I decided to have a more colourful and vibrant colour scheme approach. The park does not have any dining or food store but it has many vending machines located throughout the site. The park has a lot of confusing direction signage and it only provides map directions on the front and the centre of the park. I wanted to create a snack box packaging that could be dispensed out of the vending machine as it is very convincing and on the go. I also have a tag where a brochure, map and postcards are well contained in a tag folder together with the snack box. As many memories and advertising are words of mouth, I wanted to a compact and easy carry tag folder that contains everything you need together to better enjoy the experience of the cultural park and also postcards as souvenirs to keep or gifts to peers.
Project Description:
As a revamping of the space Haw Par Villa, a brand would be re-created and re-designed into a more up to the date and current new style to better fit the brand. Haw Par Villa is a cultural theme park that contains scenes and sculptures from Chinese mythology, folklore, legend, history and illustration. The older generation has properly visited the park a few times but I wanted the project direction of revamping the brand to better suit and attach younger, teenage target audiences. I decided to have a more colourful and vibrant colour scheme approach. The park does not have any dining or food store but it has many vending machines located throughout the site. The park has a lot of confusing direction signage and it only provides map directions on the front and the centre of the park. I wanted to create a snack box packaging that could be dispensed out of the vending machine as it is very convincing and on the go. I also have a tag where a brochure, map and postcards are well contained in a tag folder together with the snack box. As many memories and advertising are words of mouth, I wanted to a compact and easy carry tag folder that contains everything you need together to better enjoy the experience of the cultural park and also postcards as souvenirs to keep or gifts to peers.
