Gillette MACH3 FACES CLUB:

Gillette has been the leading brand in men’s grooming industry. Despite that, the conversation on facebook is not enough. Our challenge is creating a digital buzz and increasing the number of facebook fans. So how did we make it happen?

Soccer fans know very well...

‘’100’s Club’’ is the most respectable club of whole soccer world. If a soccer star scores 100 goals or more, he joins the 100’s Club. In Turkish language, the number 100 has also another meaning...

100=Face  

Bingo!

We created a prestigious club for the men who respect their faces...Gillette MACH3 Faces Club!

Our facebook fans had an interactive experience with Ercan Taner and Güntekin Onay who are the most famous soccer announcers in Turkey.

Fans customized their videos and shared with their friends. One of our facebook fans won the grand prize and he was invited to the Turkey’s most popular sports channel program.

Gillette MACH3 Faces Club hit all media platforms immediately. The number of Gillette facebook fans increased %120 just in one month and reached almost 150.000. As a result Gillette MACH3 Faces Club reached more than 5.000.000 internet users and become the most respectable club of facebook.

Advertising Agency: Project House HAVAS Worldwide, Istanbul, Turkey.

Agency website: http://www.ph.com.tr

 

Creative Director: Cabbar Cem Ozdemir

Creative Group Head: Serhan Acar

Client Services Director: Burcak Arzova

Operation Director: Elif Okanci

IT Director: Alper Bayrakli

Brand Manager: Baris Iscan

Web Applications Manager: Ari Rozant

Social Media Team Leader: Esra Gunel

Copywriter: Umut Gocmen

Art Director: Kadir Onder

IT & Flash Design Expert: Yasin Adatoz

Social Media Manager: Birol Ecevit

Project Manager: Ezgi Ceren Isik

 

Published: November, 2012