Part of my work at Roswell Park involves creating landing pages as part of our marketing campaigns. This involves setting up the page layouts, making sure they display on all devices, creating and implementing the forms needed, and generating emails that get sent after form fills.

The main campaign we've been running is "It Matters", which comes in a variety of flavors.

The main goal of these pages is to capture email addresses to add to our various mailing lists. The layout of the pages is simple and reflects their function - the focus of the design being on the form.

Other campaign landing pages that I have built have used a similar layout as well, and expanded on the design elements and arrangements possible with the page.