Searchlight Pictures Rebrand // MOCEAN

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Searchlight Pictures // MOCEAN

Searchlight Pictures Rebrand // Design and Final Execution

FOX Searchlight Pictures Rebrand to Searchlight Pictures

With the Disney’s purchase of FOX Searchlight Pictures, we were approached to rebrand the property to Searchlight Pictures. It was important for the studio to refresh the deco-inspired identity, but also critical to maintain some key legacy elements of the original FOX Searchlight Pictures Brand.

This project began with the refreshing of the classic FOX Searchlight Pictures opening animation. This will be the signature animation that will appear in front of every future SEARCHLIGHT feature film release and media property. The project eventually extended into new logo marks and additional brand extensions.

Searchlight Pictures Logo Schematic