Sexmograf by DUREX

We know sex is fun and Durex is known as a fun brand. Our goal was inspiring people to have sex with more fun&share. So we created Durex Sexmograf.

 

Basically; run Sexmograf on your mobile. Then select your mood&favourite music and place your iPhone on the bed. While you’re making love, Sexmograf is recording the time and vibrations. According to your performance, you win fancy badges. You can share your badges with your friends via Facebook and Twitter.

Durex Sexmograf became very popular immediately. It was downloaded 23.000 times in first 3 days and 35.000 times just in one week. Also Durex Sexmograf was No.1 in both categories; Apple App Store’s Top 25 Free Apps and Entertainment Apps list. This great success happened with zero media budget. As a result, Sexmograf doubled people’s sexual pleasure and they made mucho love with lots of fun.

Advertising Agency: Project House HAVAS Worldwide, Istanbul, Turkey.
Agency website: http://www.ph.com.tr
 
Creative Director: Cabbar Cem Ozdemir
Creative Group Head: Serkan Caniberk

IT Director: Alper Bayrakli
Client Services Director: Burcak Arzova
Operation Director: Elif Okanci
Brand Manager: Baris Iscan
Social Media Team Leader: Esra Gunel

Copywriter: Esencan Serhan

Art Director: Can Suar
Copywriter: Umut Gocmen
Illustrator: Mustafa Karagulmez
Social Media Manager: Birol Ecevit

Published: March, 2012