G.H. MUMM ROSÉ CHAMPAGNE Social Content

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BRIEF

Working with Mobile Media Mob production company on creating new content for their client Maison Mumm's Summer 2019 social campaign, #RoséDifferently. The concept salutes the outliers. The ones who don’t just show up, they stand out. We were asked to create a series of photos, GIFs and micro videos, which would get the nod from these nonconformists. We conceptualised scenarios where champagne goes down a treat – brunches, beaches, pool parties and penthouses. A dash of sass and savoir faire, and voila – we had a collection of scenes to eloquently introduce #RoséDifferently, to champagne-sippers across the world. In local locations that could be anywhere in the world, every scenario was set up, played out and shot multiple times, switching out the products and localised props for each take, in just 3 days. Stills and motion video were shot at the same time, with a rotating cast, giving each model their time to shine.

MMMobsters
Production Company: Mobile Media Mob, Creative Director: Natalie Vella, Shoot Director: Jade Mulvaney, DOP/ Videographer: Dan Walsh, Photographer: Ty Bradley, Art Director: Adi Koen, Props Master: Margot Mouton, Wardrobe Stylist: Louw Kotze, Make Up Artist: Evelyn Gambe, Video Editor: Jason Matthews, Photo Retoucher: Ashiq Johnson, Production Manager: Ntokozo Mabunda, Post Production Manager: Alexa Skordi

ROOFTOP PICNIC