La Tribe has been brings a compilation of effortlessly cool essentials to the wardrobes of girls all over Australasia. Designed in New Zealand, La Tribe offers timeless styles that are bold yet eloquent, rebellious yet unassuming, all striking the perfect balance between style and substance.

The new brand direction reflects this this effortlessly cool approach with a bold logotype, a strong monochromatic palette, slick packaging and striking photography.

Campaign Photography Mara Sommer