For the 2013 Brooklyn Half, the New York Road Runners and their lead sponsor for the event, New Balance, wanted to do something different -- something that would pay tribute the uniquely hip yet nostalgic spirit of Brooklyn. Doublespace gave the event a full makeover, starting with an all new look and feel including typography, logo, signage,
t-shirts, medals, and merchandise. The event's new personality was applied to an amazing three-day pre-race party under the stars in the heart of DUMBO that featured an expo space as well as a beer garden and concert area. A total race day extravaganza capped off the weekend, filling the streets from Prospect Park to Coney Island.
t-shirts, medals, and merchandise. The event's new personality was applied to an amazing three-day pre-race party under the stars in the heart of DUMBO that featured an expo space as well as a beer garden and concert area. A total race day extravaganza capped off the weekend, filling the streets from Prospect Park to Coney Island.
Brooklyn Half 2013 logo
Brooklyn Half 2013 poster
cover and spread of Brooklyn Half pocket-size handbook
front and back of the Brooklyn Half 2013 medal design
front and back of the Brooklyn Half 2013 t-shirt design
Doublespace and NYRR collaborated to create the first ever three-day pre-party for the Brooklyn Half Marathon. The event took place under the Brooklyn Bridge in Dumbo. The Doublespace team helped conceive the event and created all signage.
