Lacittàintorno
Lacittàaintorno is one of the four cross-sectoral programs of the Cariplo Foundation: a three-year program of participatory intervention on the territory, involving first-hand the inhabitants of the identified places.
The branding and strategy project is from Parcodiyellowstone Studio, I did some materials, illustrations and social layout for the project.I'll describe the images below in order: some intern pages of the website; illustrations of the program actions and a small video of a "wonder city"; a toolkit that was designed "ad-hoc" to the partners of Lacittàintorno could design their materials with some rules that we decided in order to unify the identity of Lacittàintorno; postcards and flyers for partners events; a social layout with some rules for Facebook, Twitter and Instagram; and in the end a storyboard for a video that explains the process of Lacittàintorno.
Designed at Parcodiyellowstone Studio // Creative Director Loredana Bontempi & Emanuel Bonetti
Some website pages
Illustrations to explain the program
of Fondazione Cariplo:
Some flyers to promote the project:
Toolkit:
Illustrations and Story telling for a video of Lacittàintorno:
Animation by The Visual Agency
Playground
The playground is a project curated by Non-Riservato within Lacittàintorno where sport, urban design, and public art meet to create a new way of living the public space, dedicated to the Adriano district and its inhabitants in Milan.
Guidelines Layout for Lacittàintorno Social
