National Trust Advert
This is the National Trust's advert for their 125th Anniversary. The start of the advert shows lots of loud places such as public transport and home, these clips contrast with the calm and peaceful properties of the National Trust. They have done this to show that if you get a membership you can escape those chaotic places. They use text throughout the advert to show quotes relating to the charity to help the viewer understand their cause e.g. 'We all want, quite'. The quotes are also meant to sound appealing to the viewer to persuade them. Some of the clips show people in the landscapes to emphasise to the viewer that 'this could be you'. This technique will make the viewer imagine what life would be like if they were relaxing in the landscapes.
Quotes used in Advert:
- We all want quite
- We all want beauty
- We all need space
