LOOMA
Making the Bed, Made Simple.
The D2C bedding category has seen undeniable growth recently, with countless new brands vying for attention within the space. As this bedding-boom continues, along with it comes something all brands hope to solve for; choice paralysis. Enter Looma.
Looma’s mission is to provide curated bedding bundles designed to take the guess-work out of making your (perfect) bed, while using only the finest organic materials.
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All elements of the brand were created with this promise in mind. The geometric logo-mark and fresh, playful color palette were established to convey the simplicity of Looma’s approach to bedding design: i.e. Looma provides the building blocks for consumers to create their perfect bedroom.
The photo style and content were also developed to convey the unparalleled ease and comfort Looma customers will experience when they slip into their fresh, new sheets.
