Alvaro Sotomayor's profile

CORONA- THIS IS LIVING

For the last 5 years been rebranding Corona with a new campaign. We spend 95% of our life indoors and humans are at their best when they are outside, roaming free, making friends with fish. Outside we are birds, we follow our own compass and talk to strangers. Outside is our best side. 
2015 we launched our first spot. "lime Ritual" We used hyper sensory sound to take you out of your routine and transport you into lime Paradise. Director: Christian Webber @Park Pictures


As a surfer we pushed Corona to Sponsor the WSL. And this is our first Spot we aired on their channel in 2016. Director: Hiro Murai@ Friend
Music: We are so proud to have been able to collaborate closely from the beginning with the Thai Funk texan band Khruangbin. Thank you. 
For Print we shot these shots with Vava Ribeiro. 
CORONA- THIS IS LIVING
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CORONA- THIS IS LIVING

Outside is our best side. 2015 We launched THIS IS LIVING to the world. you are better out here.

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